7 Adept tips to develop your Email list with Social Media
Email is one of the most powerful ways to turn your passive ‘likes’ and followers into loyal customers. If you’ve built up a fanbase for your business on your social channels, it’s time to take the relationship to the next level by inviting them to join your email list.
Needless to say, there were numerous of insights and tips that resulted from our chat which outlined below.
Here’s why email is different than social media
One of the best things about social media is that it lets you reach new fans and audiences in a very common way. People can search for your topic or area of expertise and stumble upon your page at random or through a friend or family member referral.
But social media can get crowded. If you’re not investing in paid advertising, there’s a good opportunity your posts won’t get seen (let alone by the right people).
The good news? Engaging your audience is – all you have to do is add email to the mix!
The even better news? Your subscribers are likely to be more engaged because they opted in to hear from you.
You can set the timing and oftenness of when you want to deliver content to your prospects. There’s no algorithm to work around. With email, it’s super easy to track who your content is reaching and how it performed. (And if you’re using a trusted email service provider, there’s no question about whether or not your content is actually getting delivered.)
How social + email can work together
Although their differences, email and social media work better together.
Social media is a good way to touch new audiences and communities of people. Email is how to keep them engaged and nurture the relationship. It’s a win-win!
Leverage both of their strengths to really amp up your marketing strategy as
Tips to grow your email list with social
You can share lead generating resources or content upgrades, like a webinar, PDF guide or ebook, as an incentive in exchange for their email address.
Another simple way to boost your list growth is to host a contest or giveaway with a valuable, relevant prize. Just remember to state that entrants will be added to your email list or give them the option to opt-out
The platform that’s most effective for list building…
…is a tip one. There isn’t exactly a best or worst platform for growing your email list – it’s really dependent on where your audience is.
Brian suggests Facebook, Twitter, and LinkedIn as good places to begin because they are the most “landing page” friendly. And while we definitely agree, don’t overlook channels like Pinterest and Instagram. Both are really good places for finding new audiences through search.
If you’re willing to invest a little, Facebook ads are a great place to encourage your list. You set the targeting and budget for your ads. You can also make lookalike audiences based on the profiles of your current email subscribers.
These tools can help with growing your list
There’s a mystery that divides great marketers from good ones: the 80/20 rule.
Sadly, producing good content isn’t enough. You need to reach the right people at the right time to get the results you want. And that’s why great marketers spend around 20 % of their time creating content and 80 % promoting it.
Luckily, there are a few tools out there to automate the process, so you can spend more time doing what you like
Try out a social scheduling tool like Buffer, MeetEdgar or Sprout Social to automate your social media feeds. And don’t underestimate the power of the built-in tools. Facebook’s Subscribe tab, for example, is a surprisingly effective way to keep your email list top of mind.
Make your content share itself
Another mystery that great marketers know? The power of social optimization!
Marketers who have mastered social media know how to find chances to rise the likelihood of people sharing their content if it’s adding sharing links with a tool like AddThis or embedding click to tweets within their blog posts.
You can also try syndicating your content on LinkedIn or Medium to maximize its reach.
Remember these social and email best practices
If you’re posting to your social feeds or sending an email to your list, it all goes back to the value you’re providing. How is your content helping your audience to solve a problem?
Testing is also key if you want to continually improve. Keep track of your analytics and try to repeat those successes.